The Perfect Email: Achieving 80% Open Rates

Looking for the perfect email, averaging an 80% open rate?. In today’s blog post, I’m going to walk you through the perfect email so you can simply copy and paste it into your email marketing software and start getting 80% open rates.

Understanding the Purpose of Emails

What’s the point of emails in the first place? It’s not to look pretty, it’s not to have a bunch of information that sells yourself or your business. The main goal is to get open rates, build relationships, and get recipients to take action. That’s really the key you need to remember this in your emails.

Building Relationships Through Emails

What you want to be doing is building a relationship in certain areas of your email. Get them to something of high value so they click on it and make it personal by telling them to respond back if they have questions. Now, these tips are really important to remember when creating your email because what you want to think about is your email is meant for education and to build a relationship.

Tip 1: Consistency is Key

A lot of times when you go and write an email, you make it salesy, you add promos, or maybe you don’t even send emails on a consistent basis. So, tip number one is you should be sending an email like this at least once a month. That way, your clients don’t forget about you—that’s really key here. They need to remember you, and I also suggest sending it on the same day and at the same time so they never forget and know what to expect.

Tip 2: Personalization Matters

Make this as personal as you can. As you can see, this email here looks exactly like I sent it from my Gmail, when in reality, I sent it from my CRM. It looks like a personal email from me, which builds better relationships.

Tip 3: First Impressions Count

The very first part of your email is what they’re going to see. Make sure you have your profile picture connected with your email. If you’re in G Suite, you can go to settings and add your profile picture, and the same for Outlook. This puts a face to a name so they don’t forget about you. See what we’re doing here? We’re building relationships, making sure they don’t forget.

Structuring the Perfect Email

Next, put your personal name/business name as the sender so that way they continue to see it. A lot of people won’t ever remember your business name or, quite frankly, don’t care what your business name is, but they’ll remember your name. So, make it personal, and that’s why we just use your first name for the personal side and then your business name at the end so they start remembering your business.

Start with a Relatable Story

The next thing is the very first sentence or paragraph needs to be something about a story. Share something about somebody else you’ve worked with, share a story about yourself, or share a story of someone you’ve helped. The goal here is to share a story of somebody similar to the reader so that the reader can relate. It has to be relatable to someone just like them who has been working with you in your business.

Keep It Concise

This whole email needs to be under 250 words. Emails with 250 words or less get the highest open, click, and click-through rates. That’s really key here because once you start adding more information, people stop caring. So, what we want to do is make this email simple, to the point, helpful, and relatable.

Use Bullet Points

You can have one to two sentences at the very top, and then this is why I call it the perfect email: people like bullet points. So, what we want to do is give them two to five bullet points—my favorite is three—of exactly what you are going to give them if they actually click the link. This is like a free sample; give them a little sample of what to expect if they end up clicking the link down below, and that’s the key here.

Call to Action

Sentence one is, “Hey, we’ve been working with so and so doing this, and now I want to share it with you. Here’s three things that they accomplished, here’s three results.” So, we put together something simple: a free guide, a checklist, a template. This can all be a blog, a video, whatever you decide here, but we want to make it sound easy. In the last sentence, simply click the free guide that you can reference that shows you how you can get the same results. That’s what we want to do: make this really low impact on them. I’m not sending you a full blog—even if you are, you want to make it sound like it’s something easy to learn and easy to consume here, so they’re more likely to click on the link.

Encourage Engagement

Last but not least, you should always ask for a response—whether this resource helped them, whether they have questions, or whether they have a point they want to add to this. The goal is if you can get somebody to respond back to one of these emails, you’re going to stay in their inbox even longer, which is the key. How can we get in someone’s inbox? How can we get them to open it? How can we get them to click on the link? That’s why I call this the perfect email: simple, to the point, and that’s the goal.

When you download the checklist, just comment in the comments below, you know, “new,” or you can comment “checklist” if you want this. I’ll send it over to you. It’s also going to provide you with what the subject line should be, what the preview link is—which a lot of people don’t do—and then also how many links and images you should be adding in your emails to get the best results.

So that’s it for today. I hope this blog post brought you value. Go download the perfect email down in the comments below, and let me know if you have any questions about your emails and sending an email that actually gets opened. I’d love to see what your open rates are and see if we can increase them. Thanks again for reading, and I’ll see you on the next one.

Read More: Unlock the Power of Email Marketing: Build Lasting Connections Today!